AIA Indonesia

For AIA Indonesia, Brofrank carries out extensive handling of its social media channels, communication and campaign strategies, content creation, and performance report. The work begins with formulating a communication strategy for AIA Indonesia as a whole, including campaigns, what target audience to reach, and how to reach them. After the direction is decided, the content creation process is carried out with close collaboration with the client. The work involves content planning, copywriting, and executing the visuals for different applications. Brofrank also handles posting the contents, as well as its comments and replies. To assess the effectiveness of the communication strategy, we also conduct weekly and monthly performance reports, which will then be used to assess how we can address and reach our intended audience better.

In campaigns that involve key opinion leaders (KOL), Brofrank also creates guidelines for the KOL and paid media agencies. By handling AIA Indonesia’s communications comprehensively, we are able to maintain a consistent tone of voice, message, and characteristics.